Posts Tagged ‘Sellers’

h1

Show me the money…

May 15, 2011

If you have been reading my blogs then you would know this headline may be a bit misleading. It’s NOT really all about the money.

But when it does comes to money – people need to be smart. When I refer to people…I mean Sellers.

There used to be a thought process in selling real estate that the three things that mattered were PRICE, LOCATION and CONDITION. While it still remains true to some degree. I would argue that in our current market the ONLY thing that matters is PRICE.

The homes selling in the Central Florida area are priced right and priced to sell. That means short sales as well as non-distressed properties. In this market, your home has to be priced to compete. Sellers should understand why their home isn’t sold – it is most certainly going to come down to price. I have seen homes in the worst of condition that sell because they are priced to attract buyers. It is our job, as real estate sales educators to advise our clients accordingly. PRICE = SOLD.

Show them the money.

Advertisements
h1

Generational real estate selling and other minsinformation.

April 28, 2011

We live in a time when people want quick answers and quick resolutions to all their questions. How many times a day do you see articles with “Five ways to Happiness” or “Seven steps to selling your home”? Here’s a fact: there aren’t any quick or fast steps to doing anything. It’s just the use of a catch phrase to get your attention. Imagine how great life would be if we could solve things in three easy steps? It just not that simple.

One of the main things I see is that realtors are being misled to believe that their clients are now internet social butterflies and that so much business is done via the web. This is simply not true. While more than 80% may look on the web for a home; the majority of individuals still rely on word-of-mouth or personal relationships to find a realtor to assist them. For instance, a recent fact published by the American Affluence Research Center reflects that only 12.5% of affluent clients even use social media. That’s not very good odds for those seeking to attract the luxury market via the web, through Facebook or other social networking venues.

The other common mistake I see in today’s real estate world is labeling clients. Of course, you know about “boomers” but now we have the newest which is the Millenial generation. The Millenial Generation was born between 1977 and 1998 and has approximately 75 million members. REALTORS are being led to believe that this age group is the next big wave of buyers. Let me assure you – I don’t see this happening. Why? Because I personally have millenials (with college degrees) living under my roof and they can’t find jobs that pay enough to afford a home. Fact: College degrees don’t guarantee a high-paying job thereby making home ownership affordable. I have friends who also have children who graduated college, who are hard-working and driven BUT who are also waiting tables and working part-time at corporations just to get an opportunity for full-time employment. Where do they live? At home with their parents! In addition, many of my friends have not only their grown children living at home but also their parents. These are the people who are helping to support the Millenials. I wish more people would write about that fact.

Millenials and Gen “X” and “Y” are watching the world economy in turmoil and they are scared for their future. I’m not sure they see the value in home ownership and they may just wait it out for a few years and see how the United States government (and lending instituions) respond to our economic crisis.

What is factual? At the end of the day it is still about relationships. Get out from behind your computer and meet people. Stay in touch with friends and former clients. While I personally have a blog, Facebook page and I tweet like a maniac, I do so for fun. I don’t expect business to boom because I do all my social networking. People will buy homes because they need a place to live. But as for me – know any investors or better yet – let’s do lunch?

h1

What are Buyers looking for in a home?

January 16, 2010

Sellers ask me all the time…what should I do to help sell my home? Should I put in granite countertops, should I paint, etc? I read so many articles a day on the Top Ten Ways to Sell Your Home and How to Sell Your Home in 7 Steps. You get the drift.

BUT THERE IS ONE SURE FIRE WAY TO GET YOUR HOME SOLD! I guarantee it.

It needs to be CLEAN – I mean super clean – I mean Mr. Clean, clean. NOTHING and I mean NOTHING turns off a buyer more than a dirty home that smells like food, dog, and dirt. Nothing says AWFUL more than a messy home where it looks like a clothes bomb has exploded. Your home must be clean and neat and tidy. Super tidy. Clean and neat trumps paint, carpet, or granite anytime. I promise.

I had a very sweet home (over $400K) with a charming and quaint exterior. But the minute people walked in – they walked out. It is not because the home is awful – it’s because the owners (who had moved out) had a dog and the odor was overwhelming. It was absolutely pungent with stench. We had over 30 showings and no offers and they all said the same thing. IT STINKS.

Buyers don’t want to move into a home that they feel has not been well cared for and if it looks bad – they automatically assume you have not taken care of your home. If you paint a pig – it’s still a pig. So CLEAN UP YOUR HOME – I mean cleaner than your Momma would have cleaned. Everything should shine – everything should sparkle. It is the one time in your life you have to be diligent and have a spotless home without a strong sense of odor. And speaking of odors, those plugs in that you can buy at the store don’t REALLY mask bad smells. If the carpet stinks – get new carpet and keep the dog off of it.

In short (and I know I am beating a dead horse here) – KEEP A CLEAN HOUSE and you will have a SOLD HOUSE.