Archive for the ‘staging for sale’ Category

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It isn’t easy being GREEN – How to Stage a Home with Green Resources!

August 19, 2013

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“Green” home staging can mean a variety of things, but one emphasis is on creating a “green story” for prospective buyers.

 

With green home staging, companies usually try to reuse or integrate as much of the seller’s original furniture as possible. In instances where new pieces are needed, green stagers will often reuse furniture from their own collection, or select pieces which are on consignment from local shops.

 

This can actually save a seller a fair amount of money in the staging process. A green staging company will also be sure to recycle all packaging associated with new furnishings used to stage the home.

 

In terms of paint and carpeting, green stagers will recommend eco-friendly replacements. One of the advantages of making green replacements is a home is the added selling point an agent can use with prospective buyers. Consider, for example, a couple looking to raise their first child in a new home. It’s not hard to imagine how fresh, non-toxic, environmentally friendly paints and flooring might favorably improve their view of the listing.

 

In addition to cosmetic recommendations, green stagers are specialists in pointing out improvements a seller might consider to both improve the energy efficiency of the home as well as further the green story for potential buyers. Air filters, weather stripping, and programmable thermostats are just a few details green home stagers often recommend.

 

What do you think? Can green staging matter? Do you think green staging ever presents an edge over traditional staging approaches?

 

(By the way… If you’re interested in green staging, I’d be happy to help you research the option for selling your home. Contact me today for more information: Linda Hutchinson, REALTOR @ lindahutchinson@msn.com or407-925-7721 Cell or Text.

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Looks matter…

May 7, 2011

I am preparing to sell my parent’s villa-style retirement home and I am getting ready to set the “stage” with color, light and stunning furniture & accessories. All this for a home that will sell under $200K. But I know in doing so – I’ll sell it faster than my competitors.

Why do I do this? Because in today’s real estate world – looks matter. They matter more than ever. I have noticed that you can show buyers great values but if the homes are ugly, dirty, smelly or just not exciting, then they won’t sell. Buyers want something pretty and they don’t want to do anything to make it pretty. They are looking for inherited pretty.

I recently had someone submit a contract on one of my listings where they asked for ALL the furniture and accessories in the home to be included in the purchase price. While this may be extreme, it further validates my belief that a visually stunning home will sell faster than a home without decorating. Buyers want it all.

There will always be investors looking for great buys. But investors are now buying dumps and turning them into show homes with staged furniture. It’s more common than ever and a smart move for savvy sellers. Have you noticed that even foreclosed homes are now getting a facelift and banks are reaping the benefit with higher sales prices?

So for anyone who wants to improve their chances of getting a home sold? Call in a decorator and get that home in show shape. It makes a difference.

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Renovations – Think Exit Strategy

June 8, 2008

Part 1 of 3 parts…

Lately I have been seeing a lot of homes that have been “renovated”. Unfortunately, they have been renovated to the taste of the current owner and not with an “eye” for future sale. It’s a rare breed of homeowner who understands the specifics of home renovation. Think EXIT STRATEGY. That is what most REALTORS understand…they hear what the buyers are saying behind your back when you are not home. That really cute, small colored, glass tile looks great now but no one wants to clean that grout and they aren’t into that cobalt blue color you selected. There are so many trends that are already tired and dated so you have to think classic style. I saw a kitchen recently and while renovated and pristine…the buyer had a hard time finding the refrigerator. The buyers passed…entirely too trendy.

So what works? I will address this in the coming days. But one thing is certain. Think bland. I know you hate it but white or beige sells. Think upscale and HIGH END, think art gallery chic. Yes, it is your home but you must always remember there will be a time for resale and buyers don’t want to re-do your styles. In the bathroom, marble still rules. In the bathroom, white still reeks of clean and neat. In fact, I have NEVER seen a white bathroom go out of style. Whirlpool tubs are not essential but a TUB and separate shower are a must have! Keep it simple, clean and functional.

There is a basic mating ritual that takes place between buyers and properties and you should not make your home so seller specific that buyers cannot see themselves in your home. As properties take longer to sell, today’s buyer does not want an excuse to walk away from your castle. Don’t make it easy for them. Go neutral and go sold.