Archive for the ‘Social Networking’ Category

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Generational real estate selling and other minsinformation.

April 28, 2011

We live in a time when people want quick answers and quick resolutions to all their questions. How many times a day do you see articles with “Five ways to Happiness” or “Seven steps to selling your home”? Here’s a fact: there aren’t any quick or fast steps to doing anything. It’s just the use of a catch phrase to get your attention. Imagine how great life would be if we could solve things in three easy steps? It just not that simple.

One of the main things I see is that realtors are being misled to believe that their clients are now internet social butterflies and that so much business is done via the web. This is simply not true. While more than 80% may look on the web for a home; the majority of individuals still rely on word-of-mouth or personal relationships to find a realtor to assist them. For instance, a recent fact published by the American Affluence Research Center reflects that only 12.5% of affluent clients even use social media. That’s not very good odds for those seeking to attract the luxury market via the web, through Facebook or other social networking venues.

The other common mistake I see in today’s real estate world is labeling clients. Of course, you know about “boomers” but now we have the newest which is the Millenial generation. The Millenial Generation was born between 1977 and 1998 and has approximately 75 million members. REALTORS are being led to believe that this age group is the next big wave of buyers. Let me assure you – I don’t see this happening. Why? Because I personally have millenials (with college degrees) living under my roof and they can’t find jobs that pay enough to afford a home. Fact: College degrees don’t guarantee a high-paying job thereby making home ownership affordable. I have friends who also have children who graduated college, who are hard-working and driven BUT who are also waiting tables and working part-time at corporations just to get an opportunity for full-time employment. Where do they live? At home with their parents! In addition, many of my friends have not only their grown children living at home but also their parents. These are the people who are helping to support the Millenials. I wish more people would write about that fact.

Millenials and Gen “X” and “Y” are watching the world economy in turmoil and they are scared for their future. I’m not sure they see the value in home ownership and they may just wait it out for a few years and see how the United States government (and lending instituions) respond to our economic crisis.

What is factual? At the end of the day it is still about relationships. Get out from behind your computer and meet people. Stay in touch with friends and former clients. While I personally have a blog, Facebook page and I tweet like a maniac, I do so for fun. I don’t expect business to boom because I do all my social networking. People will buy homes because they need a place to live. But as for me – know any investors or better yet – let’s do lunch?

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Behind the Picket Fence – What is REALLY happening in real estate

May 5, 2009

I find that with today’s social media and news coverage we have a wide variety of opinions on the state of our world from various pundits.

There are prognosticators who predict the end is near, the bottom has dropped and doomsday is just around the corner. “Experts” from all fields want to tell us their idea of what is going to happen in 2009, 2010 and beyond.

Here is what I think. NO ONE REALLY KNOWS. I have listened to people share the most outlandish comments and they are wrong. I have listened to the media pummel us with negativity (sinking stocks, foreclosure mania, closing Detroit down and now swine flu). If there was no BAD news to report…they would make it up. Oh wait…I think they already do.

If I sound cynical – it is because I AM cynical. I am choosing to ignore the hyperbole, the garbage and the embellished “news” reports. I choose instead……..

HOPE

All the aforementioned things do is to create FEAR. I’m sick of fear. I am disgusted with fear. I can’t predict anything and I certainly don’t know when the good times return but I know that there is always HOPE and I’m clinging to it like a mad woman.

Won’t you join me?

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We’re all a twitter in real estate

April 14, 2009

Real estate  marketing and our method of communication for same is changing by leaps and bounds. It’s moving so fast that today’s real estate agent has to work hard to keep up. Technology is powerful and we are watching real estate grow in a totally new dimension.

I remember when the IBM Mag-Card typewriter first entered the market and our company thought we were so avant-garde. It was the Jetson’s come to life in the new world and we were so advanced. It’s laughable now. Early computers were huge mega machines and we had NO IDEA that this Internet revolution would lead to so many new ways to sell real estate.  Not even Al Gore could have predicted this world.

Today, social networking via Facebook, Linkedin and Twitter are just scratching the surface of the new world order. Daily new ideas and new concepts amend how we do business and what people think of us. We don’t have to wonder what people think of us…we just type it in 140 words or less and they can monitor our daily thoughts and actions.

For me…I’m not worried about the future. I think it’s going to be exciting and I just want to be a part of it. Relationships matter, but our definition of relationships changes by the minute.

Bottom line – if your real estate agent isn’t on the cutting edge of technology – it’s time to move on. Today’s real estate agent has to do more than sell – they have to be tech savvy – they have to tweet.