Archive for the ‘news media’ Category

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Generational real estate selling and other minsinformation.

April 28, 2011

We live in a time when people want quick answers and quick resolutions to all their questions. How many times a day do you see articles with “Five ways to Happiness” or “Seven steps to selling your home”? Here’s a fact: there aren’t any quick or fast steps to doing anything. It’s just the use of a catch phrase to get your attention. Imagine how great life would be if we could solve things in three easy steps? It just not that simple.

One of the main things I see is that realtors are being misled to believe that their clients are now internet social butterflies and that so much business is done via the web. This is simply not true. While more than 80% may look on the web for a home; the majority of individuals still rely on word-of-mouth or personal relationships to find a realtor to assist them. For instance, a recent fact published by the American Affluence Research Center reflects that only 12.5% of affluent clients even use social media. That’s not very good odds for those seeking to attract the luxury market via the web, through Facebook or other social networking venues.

The other common mistake I see in today’s real estate world is labeling clients. Of course, you know about “boomers” but now we have the newest which is the Millenial generation. The Millenial Generation was born between 1977 and 1998 and has approximately 75 million members. REALTORS are being led to believe that this age group is the next big wave of buyers. Let me assure you – I don’t see this happening. Why? Because I personally have millenials (with college degrees) living under my roof and they can’t find jobs that pay enough to afford a home. Fact: College degrees don’t guarantee a high-paying job thereby making home ownership affordable. I have friends who also have children who graduated college, who are hard-working and driven BUT who are also waiting tables and working part-time at corporations just to get an opportunity for full-time employment. Where do they live? At home with their parents! In addition, many of my friends have not only their grown children living at home but also their parents. These are the people who are helping to support the Millenials. I wish more people would write about that fact.

Millenials and Gen “X” and “Y” are watching the world economy in turmoil and they are scared for their future. I’m not sure they see the value in home ownership and they may just wait it out for a few years and see how the United States government (and lending instituions) respond to our economic crisis.

What is factual? At the end of the day it is still about relationships. Get out from behind your computer and meet people. Stay in touch with friends and former clients. While I personally have a blog, Facebook page and I tweet like a maniac, I do so for fun. I don’t expect business to boom because I do all my social networking. People will buy homes because they need a place to live. But as for me – know any investors or better yet – let’s do lunch?

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Where is Real Estate Going?

March 25, 2008

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What is going on in real estate in Orlando? I must get asked this question about a hundred times per day. I’m beginning to think I need to whip on my swami turban and cart around my “8” ball and start coming up with some snappy retorts. Where is it going? Well I think it’s going UP! Lord knows…we have been down long enough and it can’t go any lower. Good people are walking away from their homes and facing foreclosure, bad people are walking away from their homes and facing foreclosure, smart people are walking away from their homes and facing foreclosure…it’s an epidemic. Good news is that for most epidemics, there is a cure. It’s just sometimes the cure is as bad as the disease. Will we see many more months of price declines, will we see more foreclosures, and will we see more rentals? What will we see? I wish I knew. But this I do know…it WILL rebound. The market will turn. Real estate is a life force and you can not stop it. Everyone STILL wants to own a home. Many people are returning to the thought process that it’s actually a HOME and not JUST an investment. Everything points to the good. The paper (and this is totally shocking) actually reported some positive news about real estate and the fact that it looks like the bottom has hit. Heck, even Donald Trump is buying, buying and buying real estate. Why not? It’s a great time to buy. What is going on in real estate? It’s all a gamble but it has ALWAYS been a gamble. But one thing I know. It’s worth owning a home and it’s still the greatest job on the planet. I love real estate!

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Buyer’s Market?

March 17, 2008

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ARE THESE THE DOGS DAYS OF REAL ESTATE? On the contrary, it’s A GREAT TIME to buy a home. Why…because buyers hold a lot of power right now and if used properly today’s buyer can become very successful at buying a home at the most opportune time in over a decade. Like it or not, buyers have a big advantage in this market because sellers are now more willing to negotiate. There are also more homes for sale on the market and the lenders are begging for qualified buyers. Buyers rule the world. However, buyers need to be careful. Why? Because things are getting a little ugly in the real estate industry and EVERY BUYER seems to think that all Sellers are DESPERATE for an offer, any offer. I have lost track of how many transactions have not only come in $5,000 under listing price but sometimes almost $500,000 under list price. Buyers need to understand that not EVERY SALE IS A SHORT SALE and not every SELLER is in panic mode. But what you do have…Sellers willing to make some good “deals” out there and you are missing the action. Why are buyers hesitant? I have no idea. I do know this…if buyers wait around for the PERFECT time to buy a home they will miss their chance. He who hesitates… So think about it, go out and look. Find a good REALTOR and get an offer in on the home of your dreams. It’s still a good buy, but even better, it’s good to come home each and every night to your “OWN” place and have a little slice of heaven here on earth.

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It’s About Time

January 21, 2008
News

The National Association of Realtors has FINALLY decided to come out and combat the negative publicity about the media’s coverage of the housing market. I feel that for too long the media has distorted the news about housing and no one has really tried to fight the press. People believe what they read and it is wrong!

According to an article written by Blanche Evans with Realty Times, the National Association of Realtors (NAR) has a new website that is designed to provide valuable information to the buyers and sellers of real estate. I can only hope that the general public will learn of this campaign to educate the mis-informed public through this webiste. I commend NAR for stepping up and making a strong statement in behalf of the housing industry.

The website can be found at www.housingmarketfacts.com

Good news, indeed!