Archive for the ‘Luxury Real Estate Agent’ Category

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Real Estate Mind Games

August 21, 2010

 

Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.” Conrad Hilton

 

Real estate today is moving and changing in new directions. To be a winner in today’s real estate world, you have to put the past behind you and move toward the future. You have to be an agent that wants to win and then sets out to figure out what it will take to make transactions matter.

It’s all a mind game and you must have a winning mindset. If you don’t – you are doomed to fail.

I am constantly reminded how tough our economic climate is and how bad home prices have fallen. But I am also reminded that we are not the only generation to have financial challenges. Many of our grandparents and parents suffered greatly during the “great depression” and they think we are all being a wee bit dramatic. I know it is tough out there but I also know that opportunities exist to those who don’t give up and keep moving toward a goal.

Will real estate ever be the same? No. But how can we expect it to remain the same? It’s changed for good and I don’t think that is all bad news. It’s just our reality and it is time we deal with it. I heard today that nearly a quarter of Americans think their home is going to fall in value this year and yet I also heard that nearly a quarter of Americans are going to put their homes on the market the first sign of change.

Be the change – start thinking about winning in a hard market. What have we got to lose because our days are full of opportunities! Keep a positive mindset and be prepared to WIN. I believe it for you.

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The changing luxury market

April 20, 2010

 

The Changing Luxury Market

I am a specialist in luxury homes and marketing luxury goods to clients throughout the world. This current economic climate though has changed my opinion of the definition of luxury. Times change, people change and luxury has changed.

Luxury clients were once an elite group of individuals who were fairly obvious to even the most amateur of sales executives. But luxury elite status has dimmed somewhat as firstly, many people are now able to afford luxury goods and secondly, many luxury clients are experiencing their first economic crisis of a lifetime.

Today’s luxury homeowner may look and feel like luxury (expensive diamonds, cars, art) but underneath their demeanor is a homeowner who is living month to month and wondering how to maintain appearances.  It’s a fragile world and frankly, they are not prepared for what is to come.

Today’s TRUE luxury client may look different and seem different. The smart ones are people who have not fallen prey to every excess on the market, purchased a bucket load of baubles and continue to drive the latest most expensive cars. I am finding many luxury clients asking me to assist them as they work through a financial downturn they never anticipated or saved for. It’s a scary world.

Today’s luxury client could mean dreadlocks and diamonds. In other words – today’s luxury is not the obvious…in fact, it’s the reverse. They are the people you least expect and they have invested well and with discretion. They may drive a Ford and not have a multi-million dollar medieval castle. They wear jeans and Nikes. They are totally unique and totally in tune with the market. 80% of today’s luxury buyer is tech savvy and researches every purchase. And most importantly, today’s luxury customer rarely buys on impulse. Long term investments are the rule with multiple properties instead of one show home. It’s actually an interesting turn of events.

I am reminded of my grandmother who came from great wealth but lived her later years in a charming bungalow of about 970 square feet. She mowed her own yard in knee highs and pearls. She drank her tea on fine china in a tiny kitchen. That’s today’s luxury. They are different, they act different and they have a certain rule for living that is going to redefine the future. They may not have a million dollar home but their home will be chic and charming. Gaudy is out and tasteful and charming is in. Small is the new big. This is going to be amazing to watch the old world appeal of  outrageous display transformed by a new era of discrete buyers.

To quote F. Scott Fitzgerald, “The rich are different…”

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Where is Real Estate Going?

March 25, 2008

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What is going on in real estate in Orlando? I must get asked this question about a hundred times per day. I’m beginning to think I need to whip on my swami turban and cart around my “8” ball and start coming up with some snappy retorts. Where is it going? Well I think it’s going UP! Lord knows…we have been down long enough and it can’t go any lower. Good people are walking away from their homes and facing foreclosure, bad people are walking away from their homes and facing foreclosure, smart people are walking away from their homes and facing foreclosure…it’s an epidemic. Good news is that for most epidemics, there is a cure. It’s just sometimes the cure is as bad as the disease. Will we see many more months of price declines, will we see more foreclosures, and will we see more rentals? What will we see? I wish I knew. But this I do know…it WILL rebound. The market will turn. Real estate is a life force and you can not stop it. Everyone STILL wants to own a home. Many people are returning to the thought process that it’s actually a HOME and not JUST an investment. Everything points to the good. The paper (and this is totally shocking) actually reported some positive news about real estate and the fact that it looks like the bottom has hit. Heck, even Donald Trump is buying, buying and buying real estate. Why not? It’s a great time to buy. What is going on in real estate? It’s all a gamble but it has ALWAYS been a gamble. But one thing I know. It’s worth owning a home and it’s still the greatest job on the planet. I love real estate!

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Say What?

March 8, 2008

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THE LOST ART OF LISTENING…

One of the best pieces of advice that was given to me when I started this business can be summed up in two simple words (although not very eloquent) and they are “shut up”. When you work with clients, they need to be THE focus. It sounds simple but too often sales executives want to talk and they can simply talk too much. I practice the art of questioning and then paying attention to the answers provided. It is so important to really pay attention to the client’s responses instead of thinking about the next question you wish to ask…our client wants to know that we comprehend and are paying close attention to their verbalized needs, wants, and desires. The skill of listening is truly an art form

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Pricier Homes Still Selling

September 19, 2007

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by Linda Hutchinson

A recent search of the Mid Florida Regional multiple listing service reflects that there have been 219 homes sold in ORANGE County, Florida for $1M or more since January 1st of 2007. This is only slightly lower than the 251 sales for the same time period in 2006. However, it is important to note that the highest price sold in 2006 was only $8.815M with 2007 boasting a recent sale of a 15,000 sq. foot, $10M mansion in Isleworth. In total sales volume, luxury sales are on pace to meet or exceed last year’s statistics. This is good news indeed.

For those who are interested, the majority of homes sold in the $1M plus price range were in Windermere with almost 100 homes sold this year. Winter Park is a distant second at 49 homes sold. The balance of homes sold is spread out around the county. Most homes over the million dollar mark feature at least five (5) bedrooms and 4,500 square feet of living space. It would appear that market conditions (whether real or imagined) have not adversely affected the luxury home market in Central Florida.

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JEEVES WITH A DEGREE – The New Home Staff

September 17, 2007

by Linda Hutchinson

The “idle” rich moniker no longer seems to hold true according to Robert Frank, a senior writer for the Wall Street Journal. He reports that the uber-rich are now seeking discrete, savvy and educated professionals for their home staffing needs. The luxury homebuyer now seeks professional help through headhunters and employment services. In addition, there is a greater reliance on professional help when it comes to managing wealth. I believe this also holds true for real estate agents. It is no longer good enough to be a licensed real estate agent, one must know and understand the high-end buyer or sellers needs, wants and desires while having an expanding market knowledge and ability to advise clients on making sound financial decisions with the purchase of first, second or multiple homes.