Hey Good Lookin’ – on being model perfect

February 5, 2010


Real estate is an interesting study into what makes people “tick” and “act” on emotional and yet practical decisions. What makes buyers buy? What is the motivating factor? I have had a lot of time to think through this and last week only further cemented my thoughts on this matter.What makes buyers buy? It’s pretty simply really – good looks sell. A model perfect home is always a winner. A home the buyer thinks they can just move in and hang up their clothes. A home that reaffirms the way they “see” themselves living and they see a PERFECT home for their PERFECT lives.

I had the opportunity to show seven homes this past week to the same couple. When first approached, the clients were looking for a bargain buy and in a certain price range. I was more than happy to help them achieve their goals.

After looking at the first two stellar bargain homes – it became obvious that price was no longer important but the condition of the home now mattered. They didn’t want to remove wallpaper, paint the homes, replace carpeting, etc. They wanted a good buy for a PERFECT home. We changed our price range.

While we looked at homes that were low priced with great views and large square footage; the clients decided on a home that looked like it jumped off the pages of Architectural Digest. The home they selected was perfect in so many ways. The paint colors were charming and contemporary (and NOT ALL BROWN). The furniture was well placed for maximum flow and not too oversized for the room. The blinds were gorgeous (not cheap) and the kitchen was absolutely heavenly. Nothing about this house was really trendy or what we call seller specific – the Sellers did not go for a unique look – they went classic and timeless and it paid off. The views from this home were of another home (not your best feature) and the room sizes were smaller but the Sellers showcased this house with design and style. IT SOLD THE HOME.

There were no strong odors, proper lighting, lovely colors, and tasteful furniture that did not match perfectly but with pieces that complimented each other. The bed looked fresh and inviting and did I say the kitchen was tasteful, clean and well done with lovely colors and no countertop clutter. These Sellers knew what was stylish and it showed. The buyer actually gasped when she walked in the house.

You can overcome location, and you can overcome price and size. You can NOT overcome condition. If the house looks lovely, is tastefully decorated and inviting – you will sell your home and you will sell it fast. If you don’t know what I’m talking about – get help. It’s worth the money.

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