Real estate marketing and our method of communication for same is changing by leaps and bounds. It’s moving so fast that today’s real estate agent has to work hard to keep up. Technology is powerful and we are watching real estate grow in a totally new dimension.
I remember when the IBM Mag-Card typewriter first entered the market and our company thought we were so avant-garde. It was the Jetson’s come to life in the new world and we were so advanced. It’s laughable now. Early computers were huge mega machines and we had NO IDEA that this Internet revolution would lead to so many new ways to sell real estate. Not even Al Gore could have predicted this world.
Today, social networking via Facebook, Linkedin and Twitter are just scratching the surface of the new world order. Daily new ideas and new concepts amend how we do business and what people think of us. We don’t have to wonder what people think of us…we just type it in 140 words or less and they can monitor our daily thoughts and actions.
For me…I’m not worried about the future. I think it’s going to be exciting and I just want to be a part of it. Relationships matter, but our definition of relationships changes by the minute.
Bottom line – if your real estate agent isn’t on the cutting edge of technology – it’s time to move on. Today’s real estate agent has to do more than sell – they have to be tech savvy – they have to tweet.