Such a deal – real estate on sale

April 4, 2009

Real estate has gone crazy.

When I was a young girl in Miami, there was a department store that every week had an excuse for a sale. Their billboard would scream out some inane slogan like “Sunny day Sale – all clothes on SALE”. It was a standard guessing game for my family to figure out what excuse this particular store would come to rationalize having another SALE. In those days, stores did not typically have sales every day, week or weekend. One of my best memories was when Burdines had their once a year swimsuit sale and you would have thought the earth had gone mad. Now you can’t get anyone to buy anything unless it is on SALE.

As time marched on the word “SALE” lost its magic. Stores routinely have sales resulting in a word without meaning. It’s no longer special – it’s expected. In short, we have taken the power from the word SALE.

Homes in Orlando are at historically low prices. We are talking serious SALES prices here and yet we have a shortage of sales. Why? Because people still think lower prices are on the horizon, sales aren’t really sales and that low interest rates will remain forever. No one STILL wants to make the first move and it’s reaching a critical point.

Last week I drove down Colonial Drive and was shocked at the closed restaurants, empty parking lots and SALE signs. The world is going out of business. It’s time to recognize when a deal is a deal and right now, the whole world is on SALE.

Tell me…What is it going to take for you to buy?


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