Archive for April, 2009


Reality Bites – are you serious?????????????

April 27, 2009

I heard something hilarious today.  A buyer told me that they had put in EIGHT offers on EIGHT different homes and had not had a positive response to date.

I thought this strange since people are DYING to sell homes, right? Then came the zinger. After asking what went wrong – I was informed that they were going around making lowball offers (meaning fifty cents on the dollar) until someone said yes. All I have to say is “God bless their REALTOR”.

This person then said something to the effect that sellers need to wake up and realize they can’t make money on real estate today. I think the wrong person is in “sleep” mode here.

This is a tough market and yes there are a few “steals” out there but this is not BARGAIN BASEMENT sales time. These buyers haven’t been successful with short sales, foreclosures or any well-priced property. At what point do they wake up and realize the problem might be —- THEM!

People want to sell but at a reasonable and FAIR price. Most Sellers are not going to turn over the keys to their homes and cash in their 401K to make your sale a reality. In other words, they aren’t bringing money to the table just to make your home purchase perfect. For the record, a well kept home at a fair price is STILL a better buy than most foreclosures. Foreclosure buyers are already finding out that the bargain they thought they purchased may be the money pit of tomorrow. A turnkey property is worth its weight in gold.

Let’s all get real and make reasonable offers on well priced homes. As the saying goes “reality bites”.


We’re all a twitter in real estate

April 14, 2009

Real estate  marketing and our method of communication for same is changing by leaps and bounds. It’s moving so fast that today’s real estate agent has to work hard to keep up. Technology is powerful and we are watching real estate grow in a totally new dimension.

I remember when the IBM Mag-Card typewriter first entered the market and our company thought we were so avant-garde. It was the Jetson’s come to life in the new world and we were so advanced. It’s laughable now. Early computers were huge mega machines and we had NO IDEA that this Internet revolution would lead to so many new ways to sell real estate.  Not even Al Gore could have predicted this world.

Today, social networking via Facebook, Linkedin and Twitter are just scratching the surface of the new world order. Daily new ideas and new concepts amend how we do business and what people think of us. We don’t have to wonder what people think of us…we just type it in 140 words or less and they can monitor our daily thoughts and actions.

For me…I’m not worried about the future. I think it’s going to be exciting and I just want to be a part of it. Relationships matter, but our definition of relationships changes by the minute.

Bottom line – if your real estate agent isn’t on the cutting edge of technology – it’s time to move on. Today’s real estate agent has to do more than sell – they have to be tech savvy – they have to tweet.


Such a deal – real estate on sale

April 4, 2009

Real estate has gone crazy.

When I was a young girl in Miami, there was a department store that every week had an excuse for a sale. Their billboard would scream out some inane slogan like “Sunny day Sale – all clothes on SALE”. It was a standard guessing game for my family to figure out what excuse this particular store would come to rationalize having another SALE. In those days, stores did not typically have sales every day, week or weekend. One of my best memories was when Burdines had their once a year swimsuit sale and you would have thought the earth had gone mad. Now you can’t get anyone to buy anything unless it is on SALE.

As time marched on the word “SALE” lost its magic. Stores routinely have sales resulting in a word without meaning. It’s no longer special – it’s expected. In short, we have taken the power from the word SALE.

Homes in Orlando are at historically low prices. We are talking serious SALES prices here and yet we have a shortage of sales. Why? Because people still think lower prices are on the horizon, sales aren’t really sales and that low interest rates will remain forever. No one STILL wants to make the first move and it’s reaching a critical point.

Last week I drove down Colonial Drive and was shocked at the closed restaurants, empty parking lots and SALE signs. The world is going out of business. It’s time to recognize when a deal is a deal and right now, the whole world is on SALE.

Tell me…What is it going to take for you to buy?