Archive for January, 2008


WEEKEND home projects

January 28, 2008


I find that most buyers today are looking for a home that they can move in without having to lift a finger to make any improvements. TV has brought us the designer dream homes, designing on a dime and trading houses. It’s a whole new world full of ideas for today’s homeowner. For the luxury buyer…there is always the hired help. For those of you who can’t afford hired help, here are some great suggestions for the weekend home repair warrior.

According to Cecilia Sherrard with RISMEDIA, the following are the top things you can finish over a weekend.

1. Replace Old Knobs and Door Handles. This is an easy, inexpensive way to dress up or change the look of doors, cabinets, and more. Many homes in the Cleveland Ohio area are older and have outdated hardware. These small changes can actually transform the look and style of your home. Whether you choose vintage glass, shiny metal or even rustic wood, installing these new knobs and handles can add to the value of your home, as well. Don’t overlook the hinges! If you can’t quite get to those now, but have a squeaky door, try spraying the hinges with a cooking spray like Pam. It works!

2. Install a Greenhouse Window. A beautiful addition to any room in the home, a greenhouse window will allow you to grow flowers, herbs and other plants even during the winter! Replacing a regular window with a greenhouse window adds dimension, light and display space while eliminating clutter. Available at home supply stores, they come with many options including granite finishes and glass shelves.

3. Paint, Paint, Paint! Painting can instantly change your home’s look and feel. Don’t limit your color change to just your walls – an updated color on furniture or cabinetry can really spice things up, as well. Play with new colors, patterns and techniques. Don’t be afraid of going bold; remember, if you don’t like the way the color looks, you can always paint over it! There’s a wall, trim or doorway in everyone’s home that could use some paint or freshening. Cheap and easy, get to work!

4. Replace Builder Lighting or Outdated Fixtures with remote ceiling fans. Not only will it save energy and keep your air circulating, it will add appeal, value and enhance the beauty of a room and pull your entire decor together from the floor up. Ceiling fans today are modern, fun, classy and relatively easy to install. They come with directions and there’s help online. If you purchase one in a home improvement store the sales people will help you as well! Make sure you call on their advice and expertise, that’s what they’re there for!

5. Work on your closets and cabinets. Most homeowners have secrets hiding in their closets and cabinetry. The closet is the least looked at part of the home and there we tend to find cracking or peeling paint, old contact paper and clutter! How about taking a few hours and organize, adding new shelves, hooks or hardware and giving yourself more room by throwing out or donating some of the items you think one day you’ll use but haven’t in a decade!

6. Don’t forget your home’s air quality. Change your furnace filter! You can add a couple of dryer sheets to the new one to add a cheap and whole-house air freshener. Remove your vents and soak them in a hot bleach bath while you vacuum inside to remove dust and build up. Clean the hard to reach spots in your home that you don’t get to often. Behind entertainment centers, baseboards, behind heavy furniture and under beds. Removing dust in the home can make it smell better and create a healthier environment!

These fun projects are a great way to pass the time this winter, not to mention the way they’ll quickly improve the look and value of your home!

For more information, tips, and ideas, see:


It’s About Time

January 21, 2008

The National Association of Realtors has FINALLY decided to come out and combat the negative publicity about the media’s coverage of the housing market. I feel that for too long the media has distorted the news about housing and no one has really tried to fight the press. People believe what they read and it is wrong!

According to an article written by Blanche Evans with Realty Times, the National Association of Realtors (NAR) has a new website that is designed to provide valuable information to the buyers and sellers of real estate. I can only hope that the general public will learn of this campaign to educate the mis-informed public through this webiste. I commend NAR for stepping up and making a strong statement in behalf of the housing industry.

The website can be found at

Good news, indeed!


Stirling Sotheby’s International Realty to Host “This Week in Real Estate” Weekly Half-Hour TV Feature on WRDQ-TV Channel 27

January 17, 2008


LAKE MARY, Fla. – Stirling Sotheby’s International Realty, which opened its new $4.5 million world marketing center, the Global Gallery in downtown Orlando earlier this year and operates Real Estate Galleries throughout central Florida, will host “This Week in Real Estate,” a weekly half-hour television program that will air at 11 a.m. Sundays on WRDQ-TV Channel 27 (Brighthouse Channel 10) beginning Jan. 20. Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said “This Week in Real Estate” has been booked for a 52 week run. Produced by Oregon-based Lush Productions and hosted by Megan Clifton, each weekly broadcast will feature four entertaining and informative segments that range from interior design to chefs preparing food in major restaurants in addition to luxury homes and communities in Central Florida and around the world, Soderstrom said. Select commercial opportunities will also be showcased. “Real estate and housing ranked as the number one business news story in 2007 and will likely rank as one of the most important news stories in 2008 as well,” said Soderstrom. “There is a substantial market for real estate news and information, especially the sort of information that helps buyers and sellers make the wisest decisions,” Soderstrom said. The weekly show will also be featured on Stirling Sotheby’s website and linked for distribution through the Internet.


Luxury Home Market Remains Strong in 2007

January 12, 2008

As 2008 begins, there are six U.S. homes on the market for $100 million or more. The most expensive is a Los Angeles estate listed for $165 million which was formerly owned by Randolph Hearst.  According to the Luxury Trends Report 2007-2008 the market for luxury homes still reported one of it’s best years ever! “Although statistics have only been reported for the first eleven months of 2007, the National Association of Realtors predicts the year will wrap up as the fifth best year on record for resale housing. That’s the silver lining on the cloud of a declining residential real estate market. The years leading up to 2007 were so strong that despite the historical strength of last year, sales numbers declined and the market paled in comparison to the preceding record-setting years. Declining prices, growing inventories, and the problems associated with “creative” securitization of mortgages were the added factors making 2007 a less than banner year. 

On a positive note, the luxury market outperformed the market in general. The very top of the market remained strong. New U.S. price records were set, broken, and set again in 2007…”

 In Orlando our luxury market remains strong and I expect sales to inrease as the Burnham Institute and other industries begin relocating to the Central Florida area.